Does your website contain helpful content?
Your target audience has questions, which means your website should have answers. As the questions change with relevancy and current trends, so will your answers have to adapt. Along with your site’s visitors, Google likes to see that you have current content—as it rewards you with Google juice (think: you’ll show up in Google’s search result pages (SERPS) for the topics covered on your website). If your users find the articles of value and stay on your site longer to read more of your helpful content, your Google juice just got sweeter (think: you’ll show up higher in Google search result pages.)
Organic SEO with blog post content
For this particular accounting and consulting business website, we add relevant and current IRS news on a monthly basis that the IRS is disseminating to CPAs to help educate their customers. When users find the site, they now have a plethora of articles to search and reach within the website, which ultimately keeps them on the website's pages longer (remember, Google juice).
Integrating online bill pay
As your business needs grow, your website should grow to adapt. This business's clients were asking for a way to pay their bills online, so we solved the problem by adding a bill payment system to their website. By having Fusion Design as a website maintenance partner, the accounting firm was able to have this functionality added to their site immediately.
Make your website do more
Do you have industry-related information and answers that could help your website visitors but don't have the time or resources to optimize and format the content nicely on your website? We could help you keep your website relevant with ongoing blog post articles and functionalities. Contact Kris at Fusion to find out how.
